The Social Strategist Project

The Social Strategist Project

Who are the people who think they can–and indeed are–changing the world for the better? That’s the central question explored in a two-year study that culminated in conversations with nearly 50 disruptive social impact leaders.

Dr. Jane Goodall, Founder, the Jane Goodall Institute

Part 1: Dr. Jane Goodall, the Communicator

Dr. Jane Goodall, Founder, the Jane Goodall Institute

Seema Bhende, Senior Vice President, WE Communications

Part 2: Seema Bhende and the Power of Social Innovation

Seema Bhende, Senior Vice President, WE Communications

Sybil Hunt, Community Outreach Director, One Warm Coat

Part 3: Sybil Hunt and Successful Cause Marketing

Sybil Hunt, Community Outreach Director, One Warm Coat

Joe Whinney, Founder & CEO, Theo Chocolate

Part 4: Joe Whinney and Profitability with Principles

Joe Whinney, Founder & CEO, Theo Chocolate

Annie Griffiths, Executive Director, Ripple Effect Images and National Geographic Photographer

Part 5: Annie Griffiths and the Ripple Effect of Strategic Imagery


Annie Griffiths, Executive Director, Ripple Effect Images and National Geographic Photographer

Kristine Templin Vice President Corporate Partnerships Special Olympics

Part 6: Kristine Templin and Creating Mutually Beneficial Corporate Partnerships

Kristine Templin, Vice President of Corporate Partnerships, Special Olympics

Kyle Taylor, Business Development Manager, Inspired Adventures

Part 7: Kyle Taylor and an Inspired Approach to Youth & Donor Engagement

Kyle Taylor, Business Development Manager, Inspired Adventures

Shonali Burke, President, Shonali Burke Consulting

Part 8: Shonali Burke and How to Become Your Own Measurement Maven

Shonali Burke, President, Shonali Burke Consulting

Jonathan Hutson, Communications Director, The Enough Project

Part 9: Jonathan Hutson and Effective Celebrity Engagement for Causes


Jonathan Hutson, Communications Director, The Enough Project

Tarrah Cooper, Press Secretary, Chicago Mayor Rahm Emmanuel's Office

Part 10: Tarrah Cooper and What Cause-Based Communicators Can Learn from City Hall

Tarrah Cooper, Press Secretary, Chicago Mayor Rahm Emmanuel's Office

Jason Cone, Communications Director, Doctors Without Borders

Part 11: Jason Cone and the Importance of Brand Evangelists


Jason Cone, Communications Director, Doctors Without Borders

Thom Clark, President, Community Media Workshop

Part 12: Thom Clark and Capacity Building for Causes


Thom Clark, President, Community Media Workshop

Ibrahim Hooper, Communications Director, Council on American Islamic Relations

Part 13: Ibrahim Hooper and Using Communication to Fight Prejudice


Ibrahim Hooper, Communications Director, Council on American Islamic Relations

Michael "Nick" Nichols, National Geographic Photographer

Part 14: Michael “Nick” Nichols and Using Photography to Create Social Change

Michael "Nick" Nichols, National Geographic Photographer

Esta de Fossard-Nelson, Entertainment Education Expert and Professor at Johns Hopkins University

Part 15: Esta de Fossard-Nelson and Creating Behavior Change Through the Power of Entertainment-Education

Esta de Fossard-Nelson, Entertainment Education Expert and Professor at Johns Hopkins University

Chris Arnold, Director of Communications, Chipotle Mexican Grill

Part 16: Chris Arnold and the Food With Integrity Approach to Corporate Social Responsibility

Chris Arnold, Director of Communications, Chipotle Mexican Grill

Diana Mayhew, President, National Cherry Blossom Festival

Part 17: Diana Mayhew and Effective Event Management


Diana Mayhew, President, National Cherry Blossom Festival

Beth Kanter, Founder, Beth's Blog and Social Media for Social Good Expert

Part 18: Beth Kanter and the Future of Cause-Based Communication Online


Beth Kanter, Founder, Beth's Blog and Social Media for Social Good Expert

Josh Wachs, Chief Strategy Officer, Share Our Strength's No Kid Hungry Campaign

Part 19: Josh Wachs and Building Strategy for the Social Good


Josh Wachs, Chief Strategy Officer, Share Our Strength's No Kid Hungry Campaign

Joyce Coffee, Vice President, Corporate Social Responsibility and Sustainability, Edelman

Part 20: Joyce Coffee and the Role Corporations Can (and Should) Play in Environmental Sustainability

Joyce Coffee, Vice President, Corporate Social Responsibility and Sustainability, Edelman

Susan McPherson, Senior Vice President & Director of Global Marketing, Fenton Communications

Part 21: Susan McPherson and the Future of CSR

Susan McPherson, Senior Vice President & Director of Global Marketing, Fenton Communications

Cathy Renna, Managing Partner, Renna Communications

Part 22: Cathy Renna and How to Advance the LGBT Movement through Communication and CSR

Cathy Renna, Managing Partner, Renna Communications

Katya Andresen, Chief Strategy Officer, Network for Good

Part 23: Katya Andresen and an Impatient Approach to Making the World a Better Place

Katya Andresen, Chief Strategy Officer, Network for Good

Nell Edgington, President, Social Velocity

Part 24: Nell Edgington and the Brave New World of Social Innovation


Nell Edgington, President, Social Velocity

Merrill Shugoll, President, Shugoll Research, Inc.

Part 25: Merrill Shugoll and the Role of Research as Intelligence in Nonprofit Decision Making

Merrill Shugoll, President, Shugoll Research, Inc.

Susan Davis, President, Susan Davis International

Part 26: Susan Davis and a Conversation on Leadership in the Cause Sector and Beyond

Susan Davis, President, Susan Davis International

Jean Butzen, Founder & President, Mission + Strategy

Part 27: Jean Butzen and the Benefits of Nonprofit Mergers for Increased Social Value

Jean Butzen, Founder & President, Mission + Strategy

Andy Solomon, Vice President of Public Affairs, MacArthur Foundation

Part 28: Andy Solomon and the Evolution of Philanthropy



Andy Solomon, Vice President of Public Affairs, MacArthur Foundation

Brooke McMillan, Online Community Manager, LIVESTRONG

Part 29: Brooke McMillan and Effective Online Community Management for Causes


Brooke McMillan, Online Community Manager, LIVESTRONG

Jana Sweeney, Director of International Communications, American Red Cross

Part 30: Jana Sweeney and a Behind-the-Scenes Look at the Organization’s International Communications Strategy

Jana Sweeney, Director of International Communications, American Red Cross

Yasmina Zaidman, Director of Communications & Strategic Partnerships, Acumen Fund

Part 31: Yasmina Zaidman and the Balance Between Skill and Will in Driving Social Change


Yasmina Zaidman, Director of Communications & Strategic Partnerships, Acumen Fund

Theresa Marquez, Chief Mission Officer, Organic Valley

Part 32: Theresa Marquez and the Role of Socially Mission-Driven Companies


Theresa Marquez, Chief Mission Officer, Organic Valley

Regine Webster, Executive Director, Center for Disaster Philanthropy

Part 33: Regine Webster and Getting Giving to Continue Over Time


Regine Webster, Executive Director, Center for Disaster Philanthropy

Sheri Turnbow, Director of Corporate Partnerships, World Wildlife Fund

Part 34: Sheri Turnbow and a Behind-the-Scenes Look at the Arctic Home Campaign Strategy

Sheri Turnbow, Director of Corporate Partnerships, World Wildlife Fund

Dr. Rochelle Ford, APR, Associate Dean of Research and Academic Affairs, Howard University

Part 35: Dr. Rochelle Ford and the Evolving Role of Diversity Management in Public Relations

Dr. Rochelle Ford, APR, Associate Dean of Research and Academic Affairs, Howard University

Alan Andreasen, Professor, Georgetown University and Social Marketing Expert

Part 36: Alan Andreasen and the Hard Work of Behavior Change for Social Benefit

Alan Andreasen, Professor, Georgetown University and Social Marketing Expert

Holly Barkhymer, Vice President of Marketing and Communications, The Michael J. Fox Foundation

Part 37: Holly Barkhymer and Communicating the Human Side of Research

Holly Barkhymer, Vice President of Marketing and Communications, The Michael J. Fox Foundation

Luciana Bonifacio-Sette, Director of Corporate Partnerships, Save the Children

Part 38: Luciana Bonifacio-Sette and Creating Mutually Beneficial Corporate Partnerships for Maximum Impact

Luciana Bonifacio-Sette, Director of Corporate Partnerships, Save the Children

Philip Harvey, Founder & President, DKT International

Part 39: Philip Harvey and the Creative Side of Social Marketing



Philip Harvey, Founder & President, DKT International

Matt Scharpnick, Co-Founder & Chief Strategy Officer, Elefint Designs

Part 40: Matt Scharpnick and Design for Good

Matt Scharpnick, Co-Founder & Chief Strategy Officer, Elefint Designs

Mike Dupee, Vice President of CSR, Green Mountain Coffee Roasters, Inc.

Part 41: Mike Dupee and Using CSR as a Bridge Builder

Mike Dupee, Vice President of CSR, Green Mountain Coffee Roasters, Inc.

Jan Jones, Executive Vice President of Communications, Caesars Entertainment

Part 42: Jan Jones and Creating a Company of Consequence

Jan Jones, Executive Vice President of Communications, Caesars Entertainment

Kate Atwood, Executive Director, Arby's Foundation

Part 43: Kate Atwood and Using Corporate Philanthropy to Do Good while Achieving Brand Marketing Goals

Kate Atwood, Executive Director, Arby's Foundation

Chuck Bennett, Vice President of Earth and Community Care, Aveda (ret.)

Part 44: Chuck Bennett and Why Perseverance and Consistency are Key Ingredients in Corporate Environmental Sustainability

Chuck Bennett, Vice President of Earth and Community Care, Aveda (ret.)

Beth Kuenstler, Vice President of Marketing and Communications, Kiva

Part 45: Beth Kuenstler and the Importance of Listening and Sparking Conversations in Nonprofit Marketing


Beth Kuenstler, Vice President of Marketing and Communications, Kiva

Aric Noboa, President, Discovery Channel Learning Alliance

Part 46: Aric Noboa and Using a Corporation’s Core Assets for Good

Aric Noboa, President, Discovery Channel Learning Alliance

Marilee McInnis, Senior Manager of Culture and Communications, Southwest Airlines

Part 47: Marilee McInnis and Communicating with Heart

Marilee McInnis, Senior Manager of Culture and Communications, Southwest Airlines