The Blur

CSR Matters: Now is the Time for Purpose-Driven Companies to Lead

Company Response - Travel Ban

by Ryan Rudominer
If you believed Donald Trump’s election as President would bring about less pressure on companies to maintain their bold CSR commitments, you were sorely mistaken.
As I’ve written previously, consumers are demanding more from the brands they buy than ever before and, by almost any measure, are placing a premium on corporate social responsibility (CSR) efforts.
According to a recent Global Strategy Group study, “84% of Americans believe that businesses have a responsibility to bring social […]

Customer Service Training for Volunteers: Why and How

Volunteering Hands

by H. E. James, MBA
Take a look at the volunteers at your nonprofit.  They come from varied personal and professional backgrounds.  Depending on your mission, you might have a large group of parents and guardians whose primary job is caring for their kids.  You could also have a cadre of highly-trained medical professionals.
What do all these nonprofit volunteers have in common?  Regardless of their background, they should all be trained in customer service practices.  Not […]

Learning Without Boundaries

Learning Without Boundaries

by Shalini Sinha | This article first appeared on LinkedIn.
I decided to take Georgetown University’s Cause Consulting course, offered by the Center for Social Impact Communication, solely because of its premier reputation. Ask any PRCC Hoya, and they’ll tell you about this signature class. So much so, that a few students have casually mentioned that Cause Consulting was the reason they initially applied for Georgetown’s graduate program.
On a personal level, however, I was a little skeptical […]

Social Media’s Purpose in Nonprofit Donor Engagement

Nonprofit Supporters

by Heather Weathers
It’s no surprise that marketing methods have increasingly focused attention on digital marketing through social media sites such as Facebook, Twitter and Instagram. Many nonprofit organizations have followed this pattern and attempted to integrate social media into traditional donor development models. Despite their efforts, many organizations have still seen steep declines in donor retention rates and are struggling to engage younger millennial audiences (Donor Retention, 2009).
Where does social media fit?
Donor identification and development […]

The Case Against Resonance

Strategic Storytelling

by Shaun Adamec
Meet people where they are. That common, consultant-driven mantra has been the prevailing wisdom driving organizational messaging for years. If we want people to respond to our message, we must tailor it to them, ensuring it resonates with their existing thought patterns.
The overused concept of “resonance” is a crutch for many in the communications field – simplifying the complexity of our work to a process of simply finding out what language, concepts and […]